<aside> <img src="/icons/key-antique_yellow.svg" alt="/icons/key-antique_yellow.svg" width="40px" /> So you’re thinking about joining The Study! I’m thrilled and would love to tell you more about this incredible place full of incredible people.

And there’s never been a better time, because this Fall I’m hosting a live run-through of our marketing course Internet Business for all of the Studiers!

You can think of this page like a syllabus, designed to help you understand what’s coming up this semester and how to be a part of it. If you have any questions, you can schedule a tour of The Study or email [email protected].

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Click here to join The Study!

This Fall, join us in The Study for…

Ready to get good at the Internet?

In Internet Business, you'll learn how to design systems of self-advocacy for you and your business — specifically, you’ll design a digital marketing campaign.

I’ll help you experiment your way to a sustainable content marketing ecosystem, one that builds trust with exactly the people you want your creative work to reach. You'll sharpen your copywriting and design skills, finding ways to let it be it easy and intuitive.

And you’ll do it all live, with hands-on support from me — a launch and content strategist who has been building personal brands online since 2014. Throughout our Fall semester in The Study, we’ll go through each chapter of Internet Business live at Night School (our Tuesday live class), building out a sales system that advocates for the value of both your offerings and your brightest ideas.

Marketing your business doesn’t have to feel like you’re constantly climbing uphill or baring your soul to complete strangers. It can be easier. Let me prove it to you.

The Study’s Live Event Schedule:

When you join The Study, you get instant access to our rich resource library, full of courses, tutorials and class recordings.

You also get ongoing access to a calendar of recurring live events:

Night School

• First three Tuesdays of the month at 7 pm ET
• (This is where Internet Business LIVE! classes will happen)

Strategic Intuition Circles

• Fridays at 2 pm ET (Recorded and uploaded as a private podcast!)
• Closed Friday, October 27
• Closed Friday, November 10
• Closed Friday, November 24

Big Paper Planning Day

• Choose from either date: October 15 or 19

Please note: In an effort to give new members a cohesive course experience, doors to The Study will close on September 24 and reopen again later this year. I recommend joining by September 24 if you want to join the first class live, but will keep doors open a few days because I respect a last minute decision. :p

September

Internet Business Kickoff (Ch. 1 & 2) — September 19 at 7 pm ET

What you'll learn:

• What launch strategy is, how campaign building works and why I recommend a unique approach for artists, solo entrepreneurs and very small teams
• How to approach the marketing of your business like an experiment, providing you with critical data AND depersonalizing the results or "failures"

What you'll practice:

• Setting up the Internet Business textbook (on Notion!) and the Sales Planner, our exclusive tool for planning and implementing your launch and content calendars
• Designing an Internet Business experiment
• Tracking your results and analytics across platforms
• Setting up a Second Brain in Notion

Experiment Week! — September 25 - 29

What you’ll learn:

• The options are endless! The world is your oyster! In other words, who knows!

What you’ll practice:

• Taking the insights you gained from the kickoff session and doing some real-world research

October

Launch Design (Ch. 3) — October 3 at 7 pm ET

What you'll learn:

• How to design your launch like a magazine and brainstorm content that stops your ideal client right in their endless scrolling tracks

What you'll practice:

• Blue sky content planning, specifically the content you'll use to promote your next paid offering
• Using AI tools like ChatGPT and Notion AI to help you generate content and launch ideas
• Creating up a ritual of weekly content check-ins to observe assess which marketing efforts are making the biggest impact

Want a private tour of The Study? Schedule one below!

https://prettydecent.as.me/?appointmentType=28816459

The Email Waterfall (Ch. 4) — October 10 at 7 pm ET

What you'll learn: